Overcoming the Great Depression

Babe Hands promises the staff he will not let them go hungry during the economic decline that would become the Great Depression.

William Nusser, Sr. Born

William G. Nusser, Sr.  is born on October 25 in Iowa City. He is the seventh generation of the family to work in the jewelry business.

Display Cases Purchased

Harold “Babe” Hands buys the Honduran mahogany cases seen in the store today for $3,000 in Omaha.

John Hands Passes

John Hands dies; his son, Harold “Babe” Hands, takes over store. John Hands and Son Jewelers will become Hands Jewelry Store and by 1939, it will be called either Hands Jewelry Store or simply Hands.